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Magic Johnson Starting TV Network Targeting Blacks « My Montage

Magic Johnson Starting TV Network Targeting Blacks

February 22, 2012 2 Comments


Earvin “Magic” Johnson is launching a basic cable television network targeting black viewers with positive, uplifting images of African Americans.

The former Los Angeles Lakers star tells the Los Angeles Times ( ) that his 24-hour Aspire channel will also offer opportunities for blacks who have struggled to find work in mainstream Hollywood.http://lat.ms/Ar1Th7

Aspire’s mix will include film, TV, music, comedy, performing arts and shows about faith.

The 52-year-old Johnson, who was enshrined in the Basketball Hall of Fame in 2002, says he’s wanted a vehicle to showcase positive images of African Americans with stories written, produced and directed by blacks.

Comcast Corp. reached an agreement with the FCC and Department of Justice to diversify.

Johnson’s channel will launch on June 30.

News
2 Comments to “Magic Johnson Starting TV Network Targeting Blacks”
  1. Jermey Jones says:
    February 22, 2012 at 11:57 am

    i like magic he is always doing stuff for black people

  2. Jordan Tyler says:
    February 22, 2012 at 12:05 pm

    Interesting, I hope it works out Magic Johnson has done more than contribute to the African- American community the last 20 years since his illness.

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